The company, specializing in music and shows, will store, produce and distribute props and decorative objects for the 31 countries where they will perform shows throughout 2019.
Forcadell has advised ELrowFamily to rent a 6.400 logistic warehouse located in the Gavà municipality (Barcelona). The company, leader in the entertainment sector, has carried out the transaction with the aim of expanding its current facilities and to have a larger space in which to store the material for their shows, since they are now in the process of expansion and internationalization. From the warehouse, they plan to produce, store and distribute the decoration, props and other show accessories to the 31 countries in which the group presents their shows.
The logistics warehouse located in the industrial park La Post in Gavà, has a constructed area of 6,396 sqm distributed among the ground and 1st floors. Its 12 meters high and has a concrete structure, 5 loading docks, 1 TIR door with 2 ramps. The warehouse has excellent communications by road (exit 46 off the C-32 highway) and public transportation (Renfe trains and urban and interurban bus lines).
ElrowFamily was founded in 2010 by Cruz and Juan Arnau Lasierra, the sixth generation of a dynasty responsible for creating the Festival de Monegros and the legendary Club Florida 135 in Fraga, have made elrow an unrivaled party style combining production, artists and characters with the best electronic music.
A large number of themes and concepts form the spirit of elrow with sub-brands that include "Rowlympics"; Elrow's own Olympics, the Brazilian jungle carnival 'Sambódromo do Brasil' and the cantamañanas: the "Singermorning".In 2017 came the partnership with the live entertainment platform, Providence-Superstruct, which allowed elrow to reach new locations and establish residences in Ibiza, Madrid, London, New York, Barcelona, Dubai and Amsterdam, making 2018 the most successful year for the company, with 3 large format Festivals under the Elrow Town brand and 137 Outstanding Shows around the world.